AESTUM is an architectural and interior design studio based in Novosibirsk. The team specializes in creating modern interiors for both residential and commercial spaces, offering full-cycle services — from concept to implementation, including author supervision and project furnishing.

The client requested a website redesign to enhance the visual appeal and reinforce the brand’s positioning in the premium segment. The main goals were: to update the outdated interface, simplify navigation, emphasize the visual portfolio, maintain the trust of existing clients and attract new ones.

We began with competitor analysis in the premium interior design niche and identified key visual references: minimalism, clean grids, strong focus on photography, and architectural clarity.

We crafted a site map centered around intuitive navigation and portfolio-driven storytelling, then developed and tested an interactive prototype to ensure a seamless and engaging user experience.

The core of the design lies in conveying the visual atmosphere and refined aesthetic of AESTUM’s projects. We embraced a dark, minimalist color palette, paired with generous spacing and clean typography to create a sense of sophistication and calm. Subtle highlights and carefully structured layouts guide the viewer’s attention to the portfolio, reinforcing the studio’s professional, architectural approach and premium positioning.

We created a moodboard inspired by top design studios, structured a site map focused on intuitive navigation and portfolio-first logic, developed an interactive prototype and tested it for user flow and clarity.