A redesign concept for an online store offering premium loungewear and underwear for men and women. The project was developed for a real brand and serves as a showcase of our expertise in e-commerce design. We created three key pages: the homepage, catalog, and product page. Our goal was to build a site that visually reflects the brand’s style as presented on their social media and enhances customer engagement.

The objective was to rethink the visual style and user experience of the store while preserving the brand’s recognizable and relatable aesthetic. We aimed to create a clean, modern interface that emphasizes the brand’s philosophy of simplicity, comfort, and premium quality.

The homepage is designed with a minimalist approach. The top screen is split into two sections — men’s and women’s collections — which creates a visual balance and helps users instantly navigate the product lines.

The color palette is calm and natural, with warm neutral tones that reflect the brand’s aesthetic and create a sense of comfort and tranquility.

We focused on combining functionality with strong visual appeal. The design includes unconventional techniques: asymmetrical photo layouts, typographic accents, and varied product block compositions. At the same time, the page structure remains intuitive — users can easily navigate the catalog and product pages.