BUY GOOD BUY is an online service for selling and buying used iPhones. The project was created to test the niche, assess demand, and build trust in a young company. In conditions of high competition and general distrust towards the used device market, it was important not just to create a website, but to form a sense of reliability, transparency, and convenience.

The main goal of the project was to create a modern and user-friendly e-commerce website that helps build trust in a young company and stand out from competitors. Considering the specifics of the used device market, it was important to design the user journey to eliminate potential customers’ doubts, demonstrate process transparency, and simplify the purchase. At the same time, the visual presentation needed to be bright and fresh without losing trustworthiness and structure.

We started by researching objections: fear of malfunction, doubts about quality, distrust of the brand. Each was addressed and resolved through structure and copy: device warranty, option to pay after inspection, clear purchase and return conditions, warm and open tone of communication.

For the homepage, we chose a landing page format: from advantages to overcoming objections. All texts are written in a friendly and honest manner to emphasize transparency and evoke sympathy.

The style foundation consisted of bright accent colors and unique gradient circles on device screens — an idea not seen among competitors. This way, we combined emotional visuals with functional presentation to make the site modern, warm, and memorable.