Brax Technologies is a company that develops and releases mobile products focused on user privacy protection. Their flagship product, the BraX3 smartphone, is an open-source device with high-level data protection and long-term update support.

The client approached us with the task of creating a website to showcase the company and promote their digital products, particularly the new BraX3 smartphone. Their existing website didn’t reflect the company’s ambitions, and they wanted a complete redesign. The primary goal was to effectively present the BraX3 as a cutting-edge, high-tech product.

We started by diving into the project: conducting a series of meetings with the client to understand their goals and expectations. We gathered sample websites and design blocks, and identified a key reference that helped us define the design direction.

Next, we developed a design concept in a modern minimalist style. We used clean lines to give the site a sense of precision and technological sophistication. The main focus was on functionality and visual clarity, ensuring the product and its features took center stage.

One of the most challenging tasks was creating an animated 3D model of the BraX3 smartphone. Our 3D specialist built a detailed model, including both front and back panels and internal components, based on technical specifications and real photos of the device.

The animation was carefully planned to highlight the phone’s key features — from rotation and multi-angle views to an exploded view showcasing internal elements. This interactive feature became the centerpiece of the product page, creating an immersive experience for users.

We created a total of 5 unique pages. The main and most complex one was the BraX3 page. Our goal was to present the smartphone as a truly advanced, high-tech product. We designed an intricate scroll-based animation where the phone rotates, shows different angles, and disassembles to reveal its internal components. This allowed users to sequentially explore all the device’s features.

We drew inspiration from best practices used by competitors, studying their cases and gathering animation references. When we presented the concept, the client was so impressed that they couldn’t hide their emotions.

This was one of the most ambitious projects we’ve worked on — and we knew the implementation would be complex, as many solutions were being realized for the first time. Nevertheless, our developer overcame every challenge, from advanced animations to optimizing 3D performance on mobile devices.