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LOFTI
( Website )
Concept Website for
an Interior Design Studio
an Interior Design Studio
LOFTI is a fictional brand focused on premium renovations and comprehensive interior solutions. The main goal was to convey a sense of modern, tech-savvy design with warmth and tactility. This is a conceptual project — an experiment in finding a balance between minimalism and comfort.
( About the Client )
Main page of the LOFTI
Create a website that reflects the brand’s visual clarity, attention to detail, and philosophy of "quiet confidence." The design needed to avoid visual noise and instead emphasize rhythm, whitespace, and refined typography.
( Objective )
We began with moodboards that combined architectural bureau aesthetics, Scandinavian minimalism, and slow lifestyle photography. The color palette is built on muted, natural tones that support the values of comfort, privacy, and understated premium quality.
01 - ( Research and Concept Development )
01 -
( Research & Concept )
( Research & Concept )
Moodboard with website and block references
We designed a clean and cohesive layout where each section flows naturally into the next. The result is a calm, airy visual structure with a clear rhythm. The entire visual system supports the brand’s tone — subtle, mature, and composed.
02 - ( Design in Figma )
02 - ( Design
in Figma )
in Figma )
Main screen of the LOFTI
Mobile version of the main page
Block “Our works”
Main page of the LOFTI
Block “Form”
Tablet version of the main page
Menu design for tablet and phone
The final concept is minimalist and expressive, demonstrating what an online presence could look like for a studio focused on high-end interior solutions. It can be used as a prototype for a real website or as part of a broader brand identity.
( Project Team )
Elizaveta — Art Director
Evgenia — Creative Director
