PLUM is not your typical beauty salon — it’s a thoughtfully designed space where style, attention to detail, and client care are at the core. The brand aims to stand out from standard, overly aesthetic solutions by offering a unique approach that combines premium quality with accessibility. Our goal was to create a website that reflects this philosophy both visually and conceptually, becoming a true digital extension of the brand.

To design a distinctive, high-end website that stands out from the typical beauty industry templates. It had to fully convey the PLUM philosophy — care for people, elegance, comfort, and respect. At the same time, the site needed to be intuitive, user-friendly, and modern — visually and functionally aligned with the salon’s high standard of service.

We started with deep research: immersing ourselves in PLUM’s values, brand philosophy, history, and client experience. This allowed us to build not just a beautiful website, but one that speaks the language of the brand.

All texts were written from scratch in a warm, friendly tone. Without formalities — as if the salon itself is speaking directly to the visitor. This approach builds trust and immediately creates a sense of care and attention.

The visual style is built around the brand’s signature plum color, the plum symbol, and elegant typography. We avoided cliché design choices and created a bold, memorable look where every detail supports brand recognition. At the same time, the focus was on clarity and ease of use.

Special attention was given to the homepage. It features an emotional image of a woman holding a plum and a personal welcome message from the founder — making the site more human and relatable. We carefully planned the structure, visual flow, and user journey to make navigation intuitive from the very first glance.

The salon offers a wide range of services, but the previous website presented them in one long, poorly organized list. We restructured everything: services were grouped into categories, navigation was streamlined, and each section was broken into clear subcategories. This dramatically improved usability, helping clients find what they need in just a few clicks and reinforcing the sense of elegance and order.